Communications
Public Relations & Communications Consulting Services
Whether you need a copywriter and SEO guru for your website, a creative writer for e-commerce email blasts, online brand footprint or any marketing collateral, communications is my specialty. I’m a former newspaper reporter, former magazine editor, and founding editor of Wine Country Table magazine and its website. I’m also a published author with extensive experience in public relations and communications writing and strategy, including website and social media content. Needless to say, I love to make words work for brands.
Copywriting
Writing Services Offered:
- Website Pages
- Email Campaigns
- Wine Label Back Copy
- Advertising and Advertorials
- Magazine and Newspaper Articles
- Blog Posts
- Video Scripts & Narration
- Event Invitations
- Press Releases
- Press Kits
- Story Pitches
- Social Media Posts
- Online Brand Pages (Google My Business, Facebook, travel website listings, etc.)
Digital Footprint Audit
I can evaluate your winery’s digital footprint across the web to ensure that your online presence is professional, compelling, brand appropriate and attracting the right consumer. Copywriting is included in all digital footprint audits.
Social Media Strategy
I offer content evaluation, creative strategy, recommendations and copywriting. Sorry, but I do not handle day-to-day social media management, posting or social advertising.
Public Relations Strategy
Thanks to my journalism training, I excel as a public relations strategist because I think like a journalist. I am happy to evaluate your current public relations, help you create a public relations plan. I also create and execute public relations campaigns around specific events or product launches. Sorry, but I do not handle day-to-day media relations with annual contracts.
Spokesperson Training & Styling
During my 20-plus years in public relations and journalism, I served as a media coach for spokespersons and as a spokesperson myself. I can train your key spokespersons on key messaging and best practices with journalists, as well as coach consumer spokespersons (the tasting room staff) on storytelling, word choices and subtle ways to weave key brand messages into consumer and trade guest conversations to further elevate the experience. I also have experience as a personal stylist for spokespersons, so I’m also happy to assist with selecting wardrobe or purchasing new clothing for your spokespersons public speaking events.