Brand Strategy & Marketing
Whether you’re looking for a project manager for a website redesign, a packaging refresh or a new communications strategy, I bring fresh ideas that are authentic to your brand, appealing to the consumer and in step with the digital age. I have expertise in the following areas:
Creative Brand Strategy
Maybe your brand is in a funk and needs a reboot. Maybe you’re launching a new wine label. Maybe you need help with creative ideas for a campaign. Maybe you simply want highly active brain in the room for your next brainstorm.
I offer all of those things.
I’m a serial creative idea generator. My mind can’t stop the sparks from flying. I’m always building for the new or solving problems for the existing—wine brands, winery tasting rooms, outdoor tasting spaces, guest experiences, videos, storytelling ideas and other marketing tools. I rarely make it through the night without waking up with a BIG idea. That’s why I have 1,139 Notes (last count) on my iPhone.
New Product Launches
Starting a new wine brand? You’ll likely need someone to help with your brand strategy, name creation, overall marketing plan, communications plan and more. That’s what I do.
Winery Anniversary Campaigns
Proven track record developing media-generating events, experiences and story angles surrounding major business milestones.
Brand-centric creativity and project management for new wine label designs and package refreshes.
I love to redesign and refresh websites—the most important marketing tool in the toolbox. I can be your website redesign project manager, handling vision, vendors, photo and video assets, copywriting, SEO, e-commerce and more—or simply provide recommendations on a website refresh and bring those edits to life.