Bring Your Brand To Life Through Creative Marketing and Enchanting Experiences.
It is a thrilling (and perplexing) time to be in the wine business. We’re marketing our products to the largest population in modern history: three different demographics, each with different values, desires and ways they discover new products. There are more wineries, distilleries and alt beverages vying for the attention (and loyalty) of these consumers both online and in real life. Alcohol abstinence is also gaining fashion.
Brand positioning, marketing messages and guest experience are more important than ever before.
That’s where I come in as a winery marketing and creative consultant.
Today, consumers expect brand content and experiences that are personalized, immersive and more authentic than ever before. The guest experience starts with your website (some would argue Google search) and your digital footprint across a multitude of platforms, and it carries through to the tasting room.
My services focus on areas that leverage my skills and the realities of this new era of wine marketing—though what’s most important to me is working with wineries that share values vital to today’s consumer—quality, authenticity, sustainability and social responsibility.
Areas I Specialize In
Holistic approach to positioning, core values and strategic planning across all business functions to retain and attract the target customer.
Creation and sharing of videos, blogs, graphics, newsletters and social media to stimulate interest in brands and products.
Strategy and copywriting for website, email blasts, newsletters, blogs, public relations, crisis communications, advertising, social media and other collateral.
Evaluating and developing enchanting guest experiences that are brand-appropriate and attract and delight the customer.
Stylist & Decorator
Sourcing hospitality supplies and decorating interior and exterior tasting spaces with attention to detail and brand consistency.
Special Event Concepts
Generating ideas and finding creative ways to solve problems in all aspects of winery marketing, public relations and hospitality.