Bring Your Brand To Life Through Creative Marketing and Enchanting Experiences.
Because I’ve worked in the wine business for nearly 25 years, I’m considered an expert in many aspects of wine marketing, branding, content creation, special events, public relations and visitor experience development. The majority of my experience is with luxury wine brands, though what’s most important to me is working with wineries that share values vital to today’s consumer—quality, authenticity, sustainability and social responsibility.
I’ve decided to focus my winery consultant business in a few areas that I’m very passionate about rather than kitchen-sink my way through this new venture—even though I could because wearing a dozen hats has been my raison d’etre for far too long. If you’re here looking for day-to-day winery social media or public relations management services, so sorry! I decided to step off that hamster wheel a few years ago. But digital media content strategy, public relations and earned media strategy are still in my wheelhouse.
Areas I Specialize In
Holistic approach to positioning, core values and strategic planning across all business functions to retain and attract the target customer.
Creation and sharing of videos, blogs, graphics, newsletters and social media to stimulate interest in brands and products.
Strategy and copywriting for website, email blasts, newsletters, blogs, public relations, crisis communications, advertising, social media and other collateral.
Evaluating and developing enchanting guest experiences that are brand-appropriate and attract and delight the customer.
Stylist & Decorator
Sourcing hospitality supplies and decorating interior and exterior tasting spaces with attention to detail and brand consistency.
Special Event Concepts
Creativity & Problem Solving
Generating ideas and finding creative ways to solve problems in all aspects of winery marketing, public relations and hospitality.