Self-Publishing Advice: What I learned about iBooks Author for iTunes

I’ll be publishing a series of posts here about my experiences with self-publishing an e-book that has multi-media and hyperlink integration. I hope sharing tips with other authors will save them some time and headaches.

Because the idea behind my book–reliving past relationships through a playlist of ex-boyfriend songs–involves an Apple device (the iPod) and music, it was critical for me to design a book that took advantage of all the self-publishing design tools Apple offers. When iBooks Author (iBA) was launched in 2012, I was pumped. iBooks Author brought dynamic design, color and functionality to the one-dimension e-book world that Kindle still dominates.

The iBA templates for designing your own e-book are clean and contemporary; I’m a marketing/communications director for a winery by day, so the look of my e-book is important to me. I want people to read my book on an iPad, and I want to be featured on Apple’s iBooks Author section on iTunes. (Apple promotes iBooks Author-designed books. Using iBA is another opportunity for publicity.)

Here are the top five things I learned about working with iBooks Author:

1) iBooks Author device compatiblity. iBA currently only allows purchasing and viewing books on iPads. Before committing to this design program, ask yourself a few questions: Will my readers only be reading my book on an iPad? How much sales will I miss out on? I looked at my own reading behavoir; I switch back and forth between the iBooks bookshelf app on both my iPad and iPod, especially when traveling. It’s easier for me to read on an iPhone in an airport. I decided that I couldn’t alienate iPhone or iPod Touch users–how many hundreds of millions have been sold worldwide?–but I made this decision after my iBooks Author version of the book was designed. Learn from my mistake. Weigh your options early. If you are set on having the sleek interior design iBooks Author offers, the best solution I’ve found is to launch two different books to the iTunes store: the iBooks Author .ibooks file and an .epub file. Make sure that your book title includes a description of device compatibility (in parenthesis after the book title–example here) so that potential buyers viewing the book thumbnail in iTunes search know which type of device is required. Also, add a device compatibility statement at the beginning of your book description metadata text.

2) iBooks Author file conversion. These .ibooks and .iba files cannot be converted to .epub. Once you have designed your book in iBooks Author, you can’t export it to other formats besides a PDF. So, converting your .ibooks or .iba file to .epub so that it can be viewed on iPhones, iPods or other non-Apple devices is not an option. And you can’t take the PDF version and then convert it into an .epub. Trust me. I tried. (.iBA files are the standard format iBooks Author files are saved in; .ibooks files are the format that gets uploaded to iTunes Producer for selling on iTunes. The .ibooks format is what makes them compatible with an iPad.) In my case, I had already hired 52 Novels to format my book for both Amazon Kindle and Smashwords for Nook, Kobo, Sony and other retailers, so I had a .mobi version for Amazon and an .epub for Smashwords. The key was then getting the .epub version revised to include hyperlinks that would be acceptable, and compatible with, Apple devices. (For more on this topic, see “Hyperlinks to songs” below.) If you don’t want to pay someone to edit your .epub file to include hyperlinks specific to each retailer who is selling your e-book, then you’ll need to learn how to use Sigil. (Stay tuned for a post about Sigil.)

3) Hyperlinks to images. iBA doesn’t currently allow hyperlinks on images. I inserted a play button image at the beginning of each chapter, hoping that readers could tap on the play button, which would be linked to an iTunes URL for a song. Then, the iTunes app would launch and play the preview of that song. In order to get this functionality, I had to find a workaround. I added a few very small periods (…..) on top of the play button and changed their color to match the red play button. Some forums also suggested adding a white period or changing the shading on the character to be 10%.

5) Hyperlinks to songs. It’s common retailer etiquette to not use hyperlinks within an e-book that would send the reader to another retailer to purchase something. Don’t use Amazon URLs in a book that’s being sold on iTunes, or iTunes URLs on a NOOK, etc. Hyperlinking to songs within iBA files is easy using the Inspector tool. Just make sure that you double-check text formatting after you create a hyperlink. The iBA Inspector removes italics from text as soon as you create a hyperlink. This happens with InDesign and other programs e-books are designed in, so it’s something to watch when formatting and proofreading. Make sure to sign up for an iTunes Affiliate account and add your affiliate code to all your hyperlinks, so you can earn commissions on links. (Stay tuned for a more in-depth post on hyperlinks inside e-books.)

4) Table of Contents (TOC) display and formatting. The way a table of contents displays on iPads for iBA books is quite different from what readers are used to seeing in .epub formatted books. (Check out my free book sample on iTunes, and you’ll see what I mean.) iBA templates don’t offer much flexibility in editing the TOC. It is what it is. The template I used only allows for a single headline of text–pulled from the first page of each chapter–to display in the TOC. I wanted my TOC to display the ex-boyfriend’s name, his song and the band name. With iBooks Author templates, that was not possible. I did hire a freelancer off who specialized in iBA formatting; he was able to help me design a custom playlist page at the beginning of the book and help clean up how the pages were displaying within each section. (iBA has sections and chapters, and if you are designing your iBA book yourself, you must be careful to make sure you are adding the right type of page within your file or it will screw up the TOC.)

In the end, I’m proud to say that I used iBooks Author to design about 90% of the iPad version of The Exes in My iPod myself, and I only had to use a freelance designer to help me design one custom page, reorganize a few sections and get my table of contents working. That cost me about $150. Well worth it. From start to finish, designing an iBooks Author e-book took me about two months. Keep in mind that I only worked on my book for about six hours each weekend, and I also had a hyperlink-heavy manuscript that required lots of testing of hyperlinks to make sure they were compatible with mobile devices.

Would I use iBA again? Yes. But I cannot wait until they make iBA compatible with iPhones and iPod Touch.

Cutting Room Floor: Paul ski lift scene

Paul would not leave my side. We shuffled forward to the red plastic line in the snow and turned to watch the four-person chair on the White Pine lift as it scooped us up. A middle-aged woman and a little girl in a puffy lavender ski suit scurried to my right to claim the last two seats. I smiled as the woman hefted her daughter onto the chair while balancing herself and her poles at that precise moment when the chair swung around and kicked our heavy feet out from under us.

The four of us sat in silence on the chair, our boots and skis dangling as the white-blanketed ground passed below. My eyes followed the skiers bouncing off the moguls below the rising chair. I readjusted my goggles and began counting the trees—anything so that I wouldn’t have to talk to Paul. We were already in different worlds, even if he didn’t know it. About 100 yards short of the hop-off point, Paul yanked the metal bar over our heads and swung his poles in front of his lap, never taking his eyes off the chair exit point far ahead. The woman gasped and threw her arm across the little girl’s chest like a brace.

“What are you doing?” I shrieked, raising my gloved hand to pull the bar back down to our waists. “You’re not the only person on this chair!” My freezing cheeks burned hot with anger against the cold mountain air. The woman shot Paul the stink eye. Paul rolled his eyes. He didn’t lift a finger. It was the first time I’d seen him so cold and selfish around a child. Paul huffed deeply, which was much more familiar. I’d earned über-exasperated Paul huffs not only for my work and gardening routines, but also for not cleaning out my SUV before our trip to Home Depot and for buying a suede jacket (on clearance for $33 at TJ Maxx) without his advance approval.
My head kept shaking. Paul kept huffing. Then, it hit me like an avalanche. His actions on that ski lift were the same I’d seen for years: Paul lived by his rules. His way. No compromise. That man would catch a cold from ice in his soul, Christina Perri. The embarrassment and resentment filled my pounding chest. Our intimacy issues were driving me away, but his insensitivity around a helpless child was a final straw. I ignored Paul’s incessant growls for me to “hurry up” as I zigzagged to the bottom of the powdery slope. The entire afternoon, I skied alone, carving my memories of our last skip trip into a blanket of white powder with the California sun warming my face.

Cutting Room Floor: Fernando trespassing scene


I sat down at my desk, picturing the moment I’d seen his face again. My fingers gripped the keyboard tray. The morning after our kiss, I’d worked a Sunday brunch shift at the Cheesecake bar, anchored behind the “well from hell” as we called it. I’d spun around to pull a peach puree carton from one of the coolers. My body had frozen. Fernando was standing at the other end of the bar, watching me work. My pulse went into orbit. A big smile spread across his face as soon as our eyes met. He pushed his glasses up his nose and winked. My heart drummed in my chest. Play it cool. My inner voice had kept telling me. My cheeks fought to push my teethy smile back to a demure grin. I took two deep breaths and walked calmly toward him. My legs felt shaky.
“Hi,” he’d said in a cute, boyish tone, grinning bashfully. He had leaned over the granite-top bar.
“You hear for lunch?” I’d asked coolly, straightening my blue-checkered tie.
“I just had to see you,” he’d gushed, resting his elbows on the bar. Fernando’s hands had moved across the sparkling granite and grabbed mine. The lightening rods of energy had begun shooting through my fingers. We’d stood there separated by the bar, smiling in silence. No one else had existed once again. He’d neglected to ask for my number at Sloppy Joe’s—and I’d never offered it. Look where practicing restraint had landed me.
“What time do you get off work?” Fernando had asked, twirling his thumbs around mine. My body felt weightless. All morning, I’d blabbed to any co-worker, girl, guy—gay or straight—about that life-changing minute the night before. “Speechless. Electric. Surreal.” My arms had flown methodically from glassware to ice to bottles to blenders, as I’d searched for the precise adjectives. I’d looked like Edward Scissorhands sculpting a bush, leaving a trail of smiles, smoothies and bellinis in my wake. Not even a Gin Fizz would have squashed my mood. I’d recommended Santa Margherita to every person who’d sat at the bar.
My fingers began typing affirmations on my computer screen at home:
He is the one pursuing you. He likes you for who you are. He already introduced you to his best friend. He will call you.

“You okay with trespassing?” Fernando had asked, turning to face me. We were standing on the sidewalk outside the Barnacle’s main gate, a few blocks from The Cheesecake Factory. I’d spent the morning tending bar, recommending Santa Margherita to anyone and everyone—then I’d spotted Fernando, sitting at the other end of the bar, watching me work. He’d neglected to ask for my number at Sloppy Joe’s—and I’d never offered it. Look where practicing restraint had landed me. Fernando had invited me to watch the Dolphins game at a bar after work … with his best friend.
“As long as we don’t get caught,” I’d smirked. The thrill of us breaking the law collided with my euphoria. We were rebels in life and in love. He’d wrapped his arms around my waist and hugged me tightly—even though I was wearing my stinking white oxford and black jeans splattered with strawberry puree and simple syrup. His lips had then flown to mine, and the fireworks exploded again.
We’d climbed the behemoth wooden gate like two cadets at boot camp. His hand had gripped mine tightly, as we disappeared into a tunnel under Areca palm fronds. Moonlight lit the dark pathway. Scientific names of the trees around us had flashed through my head, helping to calm my nerves.
“Breaking the law like this feels way better than the time Raul almost got me arrested in CocoWalk,” I’d whispered, as Fernando pulled me into a moonlit lawn that ran from the old Barnacle House homestead to the edge of Biscayne Bay. We’d stood side by side, looking at the dark, cloudless sky melting into calm ocean while I’d recounted what happened inside the CocoWalk parking garage.
“I always wondered what you were doing with him,” Fernando had said softly, squeezing my hand.
“I didn’t realize you were paying attention to us,” I’d replied, turning to him. His comment had stunned me. “Raul never talked about you guys.”
“They’ve been neighbors since they were kids,” Fernando had laughed. “Their moms act like sisters. I overheard Ally talking with them a couple times about you and school.” His fingers continued rubbing mine. “You two weren’t a good match. Just like Ally and me.” He’d proceeded to describe how Alejandra didn’t care about the kind of things that were important to him—fishing, hunting, even walking through a park—just enjoying the simple pleasures of life. “It’s all about appearances with her.” I could feel the heat of his breath on my shoulder. Alejandra was quickly climbing the ranks at WSVN 7 as a meteorologist, and even back in college, I’d never seen her without make-up on or her hair done.
We’d sat down near the grassy edge and lay on our backs. The late-night dew cooled our arms. I’d listened to the peaceful sound of his breath, heart galloping. Neither of us said a word. We didn’t need to.
“I found the Big Dipper,” I’d said, lifting my arm to the sky.
His arm had lifted to mine. He’d turned his body and pulled me closer. Our lips had touched again. My entire body had felt exposed, turned inside and out. He knew almost nothing about me, yet he knew everything when his lips touched mine. I could not wait to learn more about the man behind the kiss—his hopes and dreams, what he ate for breakfast. We were bordering on fairytale romance, and I kept telling myself, “I can’t believe this is finally happening. Do not screw it up, Harley.”
I walked into my living room and slipped a Dave Matthews Band CD into my stereo. I needed to relive every minute of that evening with as many senses as possible.

We’d left the oceanfront meadow and walked back to his truck, arms locked around each other’s waists.

Cutting Room Floor: Raul getting my car towed

Here comes another swing. Wait for it …

I decided it was time to buy a new car. My Pontiac sounded like it had a black lung disease, and living in South Florida had opened my eyes to the world of wheels beyond General Motors and Ford. As an early Christmas present to myself, I picked out a white, 1994 Honda Civic sedan. It was a personal reward for managing my finances like a responsible adult—banking a few thousand dollars in tips while working and going to school full-time. Did Raul help me negotiate the purchase? Nope. Big Gay Mark who doinked Robert did.

“Let’s break this puppy in!” Raul laughed, then begged me to let him drive. I sighed and shook my head until he ripped the keys from my palm. Raul always drove my car. We headed to Society Hill—our usual spot—wearing our South Beach clubbing clothes. “Are you sure my car will be okay here?” I said, looking up at a beaten metal “no parking” sign on Euclid Street. “It’ll be fine. I’ve been parking here for years,” he replied.

When we returned from our usual barstools, my jaw dropped. There was only pavement and a curb left in my spot. No car. Not only did I have to cough up the $225 to get the car released from the impound yard, I also had to pay the $50 cab ride to get us back to my apartment to get additional paperwork to prove the car was mine because it only had temporary plates. “I wish I could make it up to you, baby, but I don’t know how,” he said, while we stood in line at 3 a.m. with a dozen other mad people whose Saturday nights had been ruined by a tow truck. The fine line between carefree and careless had been crossed again. I didn’t speak to him for a week, but he finally smooth-talked his way back into my apartment. Raul was always good at apologies, partly because they always involved him nibbling on my neck.

Cutting Room Floor: Fernando Titanic scene

Right before New Year’s Eve, the movie Titanic premiered, so we rushed to CocoWalk’s AMC Theatre for a Sunday matinee before my night bartending shift. Through the entire three hours of emotional highs and lows and laughs and tears, surreal thoughts were bouncing around in my head like a barista on an espresso binge. Jack and Rose’s relationship was a social taboo. They came from different upbringings. Love didn’t know such boundaries. The giddy kisses they shared in the beginning of the movie reminded me of the day Fernando had showed up at the Cheesecake bar. The moment on the bow of the boat where Jack helped Rose fly took me back to the Barnacle where we’d counted stars. They were just like Fernando and me. Fernando wasn’t rich, but our cultural differences were an obstacle we’d have to overcome someday. Our fingers were locked together throughout the movie.

Then the boat sank—yeah, I knew that was coming—but I didn’t expect Jack to die and Rose to be left alone, clinging to a piece of wood in the dark, frigid ocean. The air kept escaping from my lungs. I couldn’t breathe fast enough. Tears poured down my cheeks. I wiped them away subtly with my wrist. The credits rolled and Céline Dion cooed about being near, far and the heart going on. Lines of people filed toward the exits. Fernando turned to me in his seat. We looked at each other, our eyes filled with sorrow. I pressed my lips against his until my chest hurt. We sat there in silence with foreheads touching until every chair was empty. When we left the theatre, neither of us said a word. My mind was back to over-analyzing his every move, worrying if our love boat was going to sink.

This started my decade-plus obsession with Cartman.

I bought Fernando a T-shirt that said, “Oh My God! You Killed Kenny!”, and he told me I was awesome.

Cutting Room Floor: About the Book pitch for queries and book proposal

Back when the book was a memoir, I wrote this About the Book overview for my book proposal. Lots of positive responses from agents, but it didn’t hook a big fish as I’d hoped. Some of this copy made it into the A Note from the Author introduction within the book, but not all of it. Why do you think?


My life has always been filled with booze and heartache. I grew up in backwoods Kansas around shotgun-toting beer guzzlers believing that Pabst Blue Ribbon was a luxury product. Before I’d turned 18, my parents had broken up and reunited more times than Whitney Houston and Bobby Brown. It should come as no surprise that I’ve amassed 50 ex-boyfriends—and learned how to do a keg stand before I could legally drive.

Based on two decades of struggling to find passion at home and at work, The Exes in My iPod: A Playlist of the Men Who Rocked Me to Wine Country tracks my transformation from redneck waitress to refined wine maven—a bewildering journey from lust to love and beer to wine told through a playlist of ex-boyfriend songs. The irony that I come from a line of drinkers and have spent 15 years marketing some of the world’s most prestigious wines is still hard to swallow today.

When I got my first iPod®, I had the unexplainable urge to create the kind of playlist every girl wants to keep on solitary lockdown … at least from my man and my family. It’s called “The Exes”—a compilation of songs that instantly teleported me to memories of a motley crew of ex-boyfriends. And when I listened, I didn’t feel compelled to crush my iPod® with a sledgehammer.

My Exes playlist helped me free a labyrinth of skeletons locked deep in the closet of my psyche—a pot-smoking scuba diver, a bisexual cocaine addict, a military man with a top-secret wife, three Latin lovers, a divorced restaurant manager and a winemaker just for starters. Using lucky 13 songs, The Exes in My iPod: A Playlist of the Men who Rocked Me to Wine Countrywill inspire readers to relive their relationship failures through their own Exes playlists and discover the hidden beauty of all that baggage—our relationship failures make us who we are. They pave our paths in life. They are assets, not liabilities. It was my destiny to figure out the key to real love through mind-numbing trial and error—and for my not-so-straight or narrow road to Mr. Right to stretch from the cornfields of Kansas to Florida’s beaches to California wine country.

Undiagnosed with some rare form of optimism, I found the bright side in my naiveté with men by listening to music. You can too. At the heart of this journey is my hard-won struggle to learn the power of self-respect and the reward of real love—where sex comes second. The Exes in My iPod: A Playlist of the Men who Rocked Me to Wine Country is a reassuring and real reminder of the powerful bond between music, emotions, and memories that continues to transcend time and technology.

Are you ready to play?



Welcome to my blog–the home of ex-boyfriend stories that didn’t make the book–all served with a slice of humble pie and a glass of Champagne. “Cutting Room Floor” posts are raw text (not necessarily proofread or cleaned up) from scenes that were cut from the book. I also blog about book news, events, wine and self-publishing advice.