Helping Build & Energize Brands

I help wineries create authentic and compelling wine marketing, enchanting visitor experiences and vivid storytelling that resonate with today’s consumer.

Areas I Specialize In


Brand Strategy

Bringing a holistic approach to positioning, core values and strategic planning across all business functions to attract and retain the target customer.


Content Marketing

Devising share-worthy videos, blogs, graphics, newsletters and social posts to stimulate interest in brands and products.



Leading website, email blasts, newsletters, blogs, public relations, advertising, crisis communications, social media strategy, visuals and copy.


Visitor Experience

Evaluating and developing enchanting guest experiences that are brand appropriate and attract and delight the target customer.


Hospitality & Tasting Room Design

Helping manage major remodel projects for interior tasting rooms, exterior entertaining spaces and accommodations to ensure authenticity and accuracy.


Winery Stylist & Decorator

Sourcing hospitality supplies and decorating interior and exterior tasting spaces with attention to detail and brand consistency.


Special Event Concepts

Conceiving creative ideas for special event themes and formats that entice and enchant target customers, as well as generate social sharing and publicity.


Creativity & Problem Solving

Generating ideas and finding creative ways to solve problems in all aspects of wine marketing, public relations and hospitality.

As Featured In
About Me

I’m Lisa Mattson.

I Energize Brands Through Creative Marketing & Hospitality Experiences.

After more than twenty years of creating innovative marketing, communications and hospitality experiences for top wineries, Lisa Mattson Consulting debuted in 2023.